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          新开中变传奇新职业看经典IP如何续写新辉煌

          时间:2018/1/18 19:32:55 点击:

            核心提示: 自被称为“IP元年”的2014年以来,IP游戏数量呈爆发式增长,近年来IP手游数量更是一路走高。随着时间的推移...

          自被称为“IP元年”的2014年以来,IP游戏数量呈爆发式增长,近年来IP手游数量更是一路走高。随着时间的推移,IP手游不断出新,而像《功夫熊猫》、《古剑奇谭》、《诛仙》、《猫和老鼠》、《仙剑奇侠传》等经典IP游戏的热度则显出了不同程度的下滑。当情怀已经不足以支撑经典IP游戏的发展,经典IP游戏如何重新唤回生机便成为了各家游戏公司最为关注的重点。Since 2014, called "the first year of IP", the number of IP Games has been increasing. In recent years, the number of IP hand travel has become more and more high. With the passage of time, IP Mobile Games constantly new, like "Kung Fu Panda", "Gu Jian", "Zhu Xian", "cat and mouse", "Legend of Sword and Fairy" and other classic IP games the heat is showing varying degrees of decline. When feelings are not enough to support the development of classic IP games, the classic IP game has become the most important focus of the game companies.


          12月23日,腾讯游戏有了新动作,由盛大游戏研发、腾讯游戏独家代理的经典传奇IP手游《传奇世界手游》曝光了其新职业“灵枪”。众所周知,传奇这个IP至今已历经十七年,而传奇“战法道”三大经典职业更是深入人心。此次《传奇世界手游》打破经典,推出新职业,或许能让我们看到让经典IP焕发新活力的一个途径。In December 23rd, the Tencent has a new action game, the exclusive agent of the grand game development, game Tencent IP legendary Mobile Games "Legends of the world" Mobile Games exposure of its new occupation "spirit gun". As everyone knows, the legendary IP has been over seventeen years, and the legendary "tactics road" the three classic occupation is more popular. The "Legends of the world" Mobile Games broke the classic, the launch of the new occupation, may allow us to see a way to get new vitality of the classic IP.



          新开中变传奇新职业看经典IP如何续写新辉煌

          十七年传承国民级IP,一代人的情怀传奇是中国最具有历史的IP之一。2001年MMORPG《热血传奇》上线,风靡全国。当时其在中国游戏市场的占比规模,无人能出其右。传奇成为了中国网络游戏史上浓彩重墨的一笔。其诸多玩法和系统成为了经典,被各类网游借鉴、模仿、传承至今。传奇IP历经十七载,仍承载着一代人的回忆与情怀。Seventeen years to inherit the national level IP, a generation of romantic romance is one of the most historic IP in China. In 2001, the MMORPG "hot blood legend" was launched and became popular throughout the country. At that time, its game market in China accounted for the scale, no one can make its right. Legend has become a strong ink in the history of Chinese online games. Many of its play and systems have become classic, and have been used for reference, imitated and inherited by all kinds of net games. The legendary IP, which has lasted for seventeen years, still bears the memory and feelings of a generation.


          但是如今,传奇这个经典IP已然被反复贴靠和使用,各类游戏也在不断复刻其经典模式。很多人对传奇IP的认知也逐渐套路化、固定化。同时,随着游戏行业的发展与时间的推移,老玩家新玩家都在寻求变化与新鲜感,而传奇这款经典IP也在不断为自己注入新鲜血液。But now, the legend of the classic IP has been repeatedly attached and used, and all kinds of games are also constantly re engraved its classic model. A lot of people's recognition of the legendary IP is also gradually routines and fixed. Meanwhile, with the development of the game industry and the passage of time, new players of old players are seeking change and freshness, and the legendary classic IP is also constantly injecting new blood for themselves.

          新开中变传奇新职业看经典IP如何续写新辉煌

          打破格局,新玩法新职业,大胆突破传统框架泛传奇类游戏目前主要靠情怀支撑,在一众传奇类游戏的宣传中不难看出,“兄弟情义、热血江湖、PK、情怀、回归经典、传统玩法”是主要传播的卖点,以此吸引情怀用户回流,维持游戏发展。而在这种氛围下,《传奇世界手游》率先打破传奇市场格局,以不断的创新来持续推进游戏性与核心玩法的发展。在经典IP之下,《传奇世界手游》将新职业新玩法与传统精髓相融合,使产品年轻化。随着时代的发展变化,顺应玩家对新事物的追求,迎合当下游戏市场需求,多维度、多形态的产出玩家喜欢的作品,形成传奇产品生态化矩阵,拓展用户群,保持IP活力。Break the pattern of new gameplay, new occupation, daring to break through the traditional framework of the pan legendary games mainly rely on feelings of support, it is not difficult to see in the legendary games of propaganda, "brotherhood, Yulgang, PK, feelings, return to the classic, traditional play is the main selling point spread, in order to attract users feelings back keep the game development. In this atmosphere, "Legends of the world" Mobile Games legend first to break the pattern of the market, with constant innovation to continue to promote the development of the game and the core gameplay. In classical IP, "Legends of the world" will be the new occupation Mobile Games new ways with the traditional essence of integration, so that products younger. With the development of the times, game player conform to the pursuit of new things, to meet the needs of the current game market, multi dimension and multi form output works form the legendary love game player, ecological product matrix, expand the user base, to maintain the vitality of IP.


          1)新玩法,再次点燃玩家热血激情《传奇世界手游》持续推出新玩法,在带给老玩家持续的新鲜感与激情之外,也吸引了众多新玩家的涌入。例如,经典的攻沙战至今仍为老玩家们津津乐道,曾经攻沙守沙的兄弟情义与热血激情仍在他们的记忆中闪闪发亮。去年9月,《传奇世界手游》推出的新玩法——跨服攻沙,可以说是瞬间点燃了他们记忆中那份灼热。据统计,跨服攻沙赛事共576个行会报名参加,参与人数超过了11万。跨服攻沙新玩法推出的同时,不少由于各种原因无法参加比赛的玩家还从多维度产出了不少作品:手绘攻略、视频录制、演示讲解等等,一方面将自己多年的攻沙经验表达出来,帮助萌新少走弯路;另一方面也是被新玩法唤起曾经征战的日子,在场外通过自己的方式参与进来。根据数据来看,这些作品的自传播,从另外一个角度将《传奇世界手游》的热度持续推高。1) new play, once again ignited the hot blooded passion of the players, the legendary world hand game continues to introduce new ways, bringing the influx of many new players to the old players. For example, the classic war attack sand is still the old game player who talked about, once the attack sand sand brotherhood and keep passion in their memories are still shining. Last September, the new trick launched by the legendary world tour of the legendary world - tapping the sand - was a flash that ignited the scorching heat of their memory. According to statistics, a total of 576 guilds were registered and participated in the event, and the number of participants was more than 110 thousand. The new cross service attack sand play launched at the same time, many due to various reasons can not participate in the game game player from multidimensional produced many works: hand-painted Raiders, video recording, presentations and so on, on the one hand to express attack sand's experience, help the adorable new detours; on the other hand is new play the old in the day, on the sidelines of the way through their participation. According to the data, the Autobiography of these works continuously pushes up the heat of the legendary world tour of the hand from another angle.


          除跨服攻沙之外,官爵系统、星君系统、定远废墟等等新系统、新地图不断推出,《传奇世界手游》从未停下其推新的步伐,这想必也是其保持活力的秘诀之一。In addition to inter service attack sand, official system, God system, the ruins of Dingyuan and so on the new map, has introduced a new system, "Legends of the world" Mobile Games never stopped its push new steps, one of the secret must also maintain the vitality of the.

          新开中变传奇新职业看经典IP如何续写新辉煌

          2)新职业,双形态转换突破传统职业模式腾讯游戏12月23日曝光了新职业灵枪,为这款经典IP手游带来了一波新的热潮。

          与其他职业繁多的游戏不同,传奇类游戏的职业一直为“战法道”三大经典传统职业。三职业的技能与职业定位都相对固定,铁三角搭配十几年来已深入人心,无论是PVE还是PVP,以三大传统职业为基础的攻略、战术、配合、阵型、团队配置甚至整个战斗架构已然十分完善。2) new occupation. Double form transformation breaks through the traditional professional mode. Tencent game exposed the new professional lance in December 23rd, which brought a new wave for this classic IP mobile tour.
          Unlike many other professional games, the career of the legendary game has been the three classic traditional profession of the "war law". Three, professional skills and career orientation are relatively fixed. The iron triangle matching has been popular in the past decade. Whether PVE or PVP, the strategy, tactics, cooperation, formation, team configuration and even the whole battle structure based on three traditional professions have been quite perfect.


          《传奇世界手游》大胆做出尝试,推出可转换形态的新职业——灵枪。

          灵枪不仅仅是一个新推出的职业,这个职业模式也与传统职业模式截然不同。“灵枪”是游戏内唯一可以进行形态转换的角色,“双形态”可以说是其最大亮点。形态一高命中、高爆发、突进机动性强、群体伤害、适合伤害输出。形态二高免伤、高生存能力、单体伤害能力,适合作为团队肉盾。不同的形态之下,部分技能表现的效果也不一样。"The legendary World Tour" has made a bold attempt to launch a new career in a convertible form, the spirit gun.
          The spirit gun is not only a new career, but the career model is quite different from the traditional career model. The "spirit gun" is the only role that can be transformed in the form of the game. "Double form" can be said to be its greatest highlight. The form is high hit, high burst, high mobility, group injury, and suitable for injury output. Form two high free injury, high survival ability, single body injury ability, suitable for team meat shield. In different forms, some of the skills are different.


          灵枪的出现,必然突破传统的“铁三角”职业格局。其双形态转换的特质,必将为战场带来更大的变化。对于PK来说,灵枪的加入,意味着更多的配合性与可能性,让战斗更加精彩纷呈;对以队伍为单位的PVE副本玩法而言,灵枪有可能让现有团队架构重组。在灵枪曝光不久,已经有大量玩家在社交平台上发出了想要“转职”的诉求。The emergence of the spirit gun is bound to break through the traditional "iron triangle" occupation pattern. The characteristics of its dual form transformation will bring more changes to the battlefield. For PK, the addition of lance means more cooperation and possibility, and makes the fighting more exciting. For the PVE replica play of team, the spirit gun may make the existing team structure reorganized. Not long exposure in the spirit gun, there have been a lot of game player sent to "transfer" demands on the social networking platform.

          新开中变传奇新职业看经典IP如何续写新辉煌

          纵向挖掘,深耕创新,经典IP焕新活力

          目前的经典IP,特别是传奇IP,在不断地被冲洗。类传奇游戏层出不穷,相关营销也持续不断,然而产品本身却都鲜有实质性的进展与突破,用户也因此逐渐对游戏感到疲软。不断对游戏进行创新而不是单纯地消费IP情怀,才是让经典IP游戏续写辉煌的正道。

          腾讯游戏此番动作,在玩法上和职业上,对游戏产品本身做出了大胆的创新和突破。为经典IP游戏顺应时代变化、满足玩家需求、基于经典传统、追求创新发展给出了一个优秀的例子。这也是众多IP游戏,特别是具有悠久历史的经典IP游戏,在发展之路上值得借鉴与参考的。

          《传奇世界手游》新职业今日上线。灵枪自曝光后,玩家反响颇为热烈,官方也称火爆程度令人惊叹。《传奇世界手游》在玩法上大大小小的创新一直口碑较好、颇具匠心。此次新职业的加入将使这款历史悠久的经典IP焕发怎样的新活力,让我们拭目以待。Vertical excavation, deep ploughing innovation, classic IP new vitality
          The current classic IP, especially the legendary IP, is constantly being washed. Legendary games emerge in an endless stream, and related marketing is also continuous. However, the product itself has hardly made substantial progress and breakthroughs, so users gradually feel weak on the game. Continuous innovation of the game instead of simply consuming IP is the right way for the classic IP game to be renewed.
          In this game, the Tencent has made bold innovations and breakthroughs in the game and in the profession. A good example is given for the classic IP games to adapt to the changes of the times, meet the needs of the players, based on the classic tradition and pursue the development of innovation. This is also a large number of IP games, especially the classic IP games with a long history, which are worthy of reference and reference on the road of development.
          The new career of the legendary world tour is online today. After the light gun is exposed, the player reacts quite warmly, and the official name of the fire is amazing. "Legends of the world" Mobile Games innovation in gameplay has good reputation, large and small scow. The entry of this new career will bring about the new vitality of this classic classic IP, and let us wait and see.

          作者:传奇世界手游 来源:传奇世界手游
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